It was in the year 1997 that Toyota was officially established as a joint venture between Toyota Motor Corporation and Kirloskar Group. The burning desire to carve out a niche in the Indian market led to the establishment of Toyota in India.
Toyota cars are one of the leading SUV’s in the Indian car market today. These cars have successfully won the heart of many car lovers. You can widely see Toyota Innova running on the road amongst other Toyota cars that are slowly but steadily gaining recognition in India.
There are many reasons for the success of Toyota cars in the domestic and international market:
One of the top-most priorities for all car manufacturers today is to provide the safety to car owners. Car safety is one of the most important business philosophies of Toyota. Toyota has continually introduced advanced and innovative safety features such as SRS air bags, anti-lock brake, advanced steering control, traction control and various other features to ensure maximum safety to both the passenger and driver. All Toyota cars are smartly and carefully designed to provide complete safety. Moreover, the body of car and chassis are built in such a way that it provides maximum protection by easily absorbing the impact of collision.
Another important factor in the success of Toyota is that it keeps improving the technology behind its car engines. The company offers the best engines for any car. This company has designed a wide range of award winning car engines, while scoring the highest degree of performance standards and quality. The advanced variable valve technology (VVT-i) and Toyota engine delivers the best performance, excellent fuel efficiency, decreased emissions and good responsiveness.
The Toyota Hybrid System (THS) and Common-rail turbo diesels (D-4D) are two best engines available in the Indian market.
The desire and quest for innovation is the topmost priority of Toyota cars. This forms a strong platform based on new and advanced technologies that pushes the boundaries and improves the state of the car industry.
New concepts, car testing in real-life situations, improved marketing strategies and unconventional ideas are just some of the reasons for the success of Toyota.